John Ben DeVette's Blog

Thoughts experiences & learnings about the world of academic publishing …

Heavy Consumers of Romance Novels Love E-Readers

In a conversation last June (2009) with Paul Keith, Electronic Resources Librarian at Chicago Public Library, he said that circulation of e-books provided by his library was up noticeably. An interesting note about the kind of library patrons who are early adopters of e-books, Paul said: “Heavy readers of romance novels love e-readers.” My ‘nutshell’ interpretation of that is affluent commuters & urbanites who read lots of thick novels, with sensual cover-art prefer e-readers for their privacy and convenience.

More specifically, e-books and e-book readers are attractive to people who are:
1. Heavy readers of thick books. Ie. romance, science fiction & fantasy, best sellers.
2. Students. Again, because text books are heavy.
3. Commuters & urbanites, who don’t want to advertise what they are reading.
4. Business travelers.
5. Early adopters.

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22 February 2010 - Posted by | Digital Publishing, Uncategorized | , , , ,

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