John Ben DeVette's Blog

Thoughts experiences & learnings about the world of academic publishing …

Building Crowds of Humans into Software – (MIT’s) Technology Review

Building Crowds of Humans into Software – Technology Review.

MobileWorks takes the business of crowdsourcing human work (as opposed to robotic or software-processing) to the next level. Crowdsourcing in its purest form is similar to the Wikipedia not-for-profit publishing model, where anyone (with sufficient knowledge about the topic) anywhere (with a computer and internet access) in the world becomes a contributor.

I applaud MobileWorks for its smart use of mobile phone technology (must be why they put “mobile” in their corporate moniker).  As I have mentioned in previous blogs and tweets: handheld / mobile technology, especially short-messaging-service (SMS) is the primary way the developing world stays connected.  Laptops and PCs are vastly outnumbered by smartphones (phones that can access the web).  SMS from any type of phone is simply faster and often safer (especially in China where email is regularly screened) than computer-based social networking solutions.

MobileWorks pays people (primarily Indian knowledge workers) to do the tasks that robots and software find difficult, like transliterating speech or describing a photo. Their turnaround time is minutes and promises better accuracy than 1st generation for-profit crowdsourcing business sites like Amazon’s Mechanical Turk. Obviously, MobileWorks has teamed up with several data encoding, back office outsourcing, IT companies whose employees now keep their smart phones and iPads turned on 24/7. Win-win. Major corporations get a correct answer faster, and the Indian knowledge workers up their income while sitting in traffic (Bangalore’s favorite pastime)

30 August 2011 Posted by | Crowd Sourcing | , , | Leave a comment

CROWDSOURCING: Short Movie “LIVE MUSIC” Shows What Online Virtual Communities Are Capable Of Producing

“LIVE MUSIC”, a new 5-minute movie about a guitar and a violin falling in love, is a successful example of CROWDSOURCING or VIRAL publishing. The company Mass Animation used Facebook as their online interface, supplying 266 contributors with propriety software that was accessed or downloaded from the Facebook site. Later, the created content, was uploaded back to Facebook, voted upon by the contributors, and the editors at Mass Animation pulled it all together.

Overall cost of production was only a fraction of normal animation costs.

Increasingly, free social networking tools are being adapted to facilitate the creation of original content. A new backbone of online functionality exists today that allows authors and artists to team up and build things faster, cheaper, and at times radically different from what humans have ever done before.

WATCH THE TRAILER: http://www.apple.com/trailers/sony_pictures/livemusic/

READ THE ARTICLE: http://www.wired.com/underwire/2009/11/live-music-crowdsourced-animation/

20 November 2009 Posted by | Crowd Sourcing | , , , , | 1 Comment

   

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