John Ben DeVette's Blog

Thoughts experiences & learnings about the world of academic publishing …

CROWDSOURCING: Short Movie “LIVE MUSIC” Shows What Online Virtual Communities Are Capable Of Producing

“LIVE MUSIC”, a new 5-minute movie about a guitar and a violin falling in love, is a successful example of CROWDSOURCING or VIRAL publishing. The company Mass Animation used Facebook as their online interface, supplying 266 contributors with propriety software that was accessed or downloaded from the Facebook site. Later, the created content, was uploaded back to Facebook, voted upon by the contributors, and the editors at Mass Animation pulled it all together.

Overall cost of production was only a fraction of normal animation costs.

Increasingly, free social networking tools are being adapted to facilitate the creation of original content. A new backbone of online functionality exists today that allows authors and artists to team up and build things faster, cheaper, and at times radically different from what humans have ever done before.

WATCH THE TRAILER: http://www.apple.com/trailers/sony_pictures/livemusic/

READ THE ARTICLE: http://www.wired.com/underwire/2009/11/live-music-crowdsourced-animation/

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20 November 2009 Posted by | Crowd Sourcing | , , , , | 1 Comment

   

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