John Ben DeVette's Blog

Thoughts experiences & learnings about the world of academic publishing …

PERMALINKS, TinyURL, and shortDOI …What’s the Difference? Which One Should I Use?

Permalinks, TinyURL and Mini-URL are all condensed, space-saving versions of an original full-length URL address.  As a link they are all permanent, as long as the original content is still hosted at the original URL address then a mini-URL “pointer” will take you the website just as effectively as a permalink.  However, all publishers eventually move their old content to a digital archive somewhere.  The better publishers of the world plan ahead and the URL that appears when an article is first published will stay with it for “eternity”, regardless of which server the fulltext is hiding in today.  But not all publishers are as technically savvy, and chose instead to offer us a permalink, which the publisher guarantees will always find the content even after being moved into a digital archive somewhere.  And, yes, permalinks are considered permanent.

Permalinks are 2-3 times longer than a mini-URL.  And they are obviously longer than the technology requires, but they also serve as a form of visual bookmark.  So if you want your blog readers to know exactly where the shortened URL is taking them before they click, permalinks do this.   This is especially helpful when pasting several URL links close to each other, using a permalinks instead of a TinyURL will certainly reduce confusion about which link is going to what website.  A TinyURL is usually shorter than a permalink.

The New York Times uses permalinks.  Here’s what one looks like: (80 characters)

As an example, I subsequently created a TinyURL link to the NYT’s permalink: (26 characters)

As you can see, if you want to go through the hassle, it is not difficult to make a (very short) mini-URL that points directly to the content VIA a (not as short) permalink.  Ergo. clicking on the TinyURL takes you directly and immediately to the article, AND it will continue taking you directly to the article five years from now because the TinyURL is piggy-backing onto the permalink which will always know where the content has been archived.

In conclusion, if you want the shortest URL possible:  Use TinyURL.  If you want the most durable:  Use a permalink.  If you want BOTH a short & durable link, then create a mini-URL that links to a permalink (or a DOI) that links to the content.

If you are still reading this post, you must be really interested in this stuff!

So, you will certainly want to know about a NEW SERVICE that shortens lengthy DOI URI addresses called shortDOI™ Service.  The shortDOI Service functions exactly like TinyURL, but is operated by the International DOI Foundation, whom the whole world trusts implicitly.

This is an excellent 149 word introduction to DOI:

DOI is the acronym for a Digital Object Identifier.  On the surface, a DOI functions the same as a mini-URL or a permalink.  But DOI’s are really only used for journal articles, academic books (book chapters), and soon datasets.  They are used primarily by the academic and scientific communities, and are created and managed by a small group of not-for-profit organizations ( ).  A DOI is really not an URL or an URI, but acts like one and it will always link to the same article or book.   Within the publishing industry DOI’s are considered 99.99% permanent (more reliable than TinyURL).  The main advantage of a DOI is when citation of the original content is required (footnotes, bibliographies, etc.).  The DOI is now an integral part of the global bibliometrics system whereby authors (professors, scientists, students, etc.) receive recognition and funding (money) based on how much they publish.  Short DOI


Have you seen my earlier post?  TINY URL – Now Everyone Can Make Permanent Mini-URL Addresses on the Fly (Just like Twitter)




14 October 2010 Posted by | Archival, Self Publishing, Uncategorized | , , , , , , , , , , , , , | Leave a comment

NEW PARADIGMS IN SCHOLARLY COMMUNICATION / A Series of Lectures on the Future of Academic Publishing

A Series of Lectures on the Future of Academic Publishing

John Ben DeVette
DeVette Publishing Solutions

Assuming libraries are unsustainable, universities are re-engineering scholarly communication models, and forcing publishers to re-engineer business models. Legacy publishing systems must evolve or become redundant. A host of new publishing, social networking, and online communication tools now exist and are pushing academics toward a significant new way of interacting with peers and the publishers.
The series begins with a review of the goals of scholarly communication. A session will focus on why ScienceDirect and PLOS in their unique and seemingly contradicting ways have become huge successes. The group will learn about a variety of new publishing and online communication tools, and methods for measuring academic achievement. Twittering will be strongly recommended and real time examples given of its effectiveness in learning and communication.
1. What is Scholarly Communication. Why scholars communicate. [1 hour]
a. Finding the truth & making it known
b. Humans are a social organism: Teamswork
c. Importance of interdisciplinary communication

2. Overview of publishing models: present and future [3 hours]
a. Science publishing.
i. Case study: the evolution of Elsevier’s ScienceDirect.
ii. Case study: PLOS, publishing articles, not journals.
b. User-generated science. Online collaboration. Crowdsourcing.
c. Blogs and other social networking tools are building global societies of scholars.
d. How to use Twitter.

3. Bottlenecks to communication & learning [2 hours]
a. Copyright. Protecting the author’s idea or the publisher’s profits?
b. Applying Cournot’s Model of Oligopoly to the publishing market.
c. Publish or perish. The difficulties of measuring academic success.
d. Information overload. Finding the needle of truth in a haystack of hubris
e. Journals are better for storage than communication.
f. Language barriers to learning

4. The role of e-books in scholarly communication [2 hours]
a. E-books, e-readers, e-platforms, and why the iPad will change everything.
b. 30 million e-books. How will these impact the future of libraries and online use of information?
c. The Google Books Library Project
d. Digital text books are different
e. Print on Demand

5. Copyright [2 hours]
a. History of copyright law. Why we protect intellectual property.
b. Enforced scarcity in a market of overproduction?
c. Public Knowledge Project.
d. SPARC. Open Access Movement.
e. Creative Commons.
f. How Google is changing the rules.

6. The Self-publishing Movement. [3 hours]
a. Role of universities in the information chain.
i. Campus-based publishing. Merging the library and the university press. Case study: Univ of Michigan.
b. Leveraging the university institutional repository.
c. Role of learned societies.
d. Micro-publishing in a mega-publisher world.
e. New (and often open source) tools for publishing.
f. The blog as a record of scholarly achievement.

7. How to create scholarly communities for people who cannot speak the same language. [1 hour]
a. OAI-MPH compatibility
b. Translation strategies
c. Symbol-based evaluation and feedback models
d. Visual learning. Use of videos and charts in publishing.
e. Aural communication solutions

8. Findability. Improving the way online content is accessed. [1 hour]
a. Digital formats
b. Indexes. Human or Machine
c. How to get hit by Google
d. Metadata & XML. CrossRef & DOIs.

9. Evaluating scholarly performance / Bibliometrics. How we spotlight quality and evaluate scholarly performance. Are we rewarding excellence or limiting innovation? [2 hours]
a. Impact Factors, including their role in academic advancement.
b. Focusing on the quality of an article or an author. New metrics. Article Level Metrics. ResearcherID.
c. Using the Hirsch Index to measure an author, a faculty, a university, and even a nation.
d. How to measure tagging activity.
e. Self-mediated peer review.


Copyright info at Creative Commons:

Creative Commons License
NEW PARADIGMS IN SCHOLARLY COMMUNICATION A Series of Lectures on the Future of Academic Publishing by John Ben DeVette is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

24 February 2010 Posted by | Crowd Sourcing, Digital Publishing, Self Publishing, Uncategorized, University Publishing | , , , , , , , , , , , , , | 1 Comment

What is CAMPUS-BASED PUBLISHING? An Excerpt from My Upcoming Article…

Campus-based publishing is a new phenomenon taking place at some of the world’s leading universities. Campus-based publishing is where the university press and the library form a partnership, often one combined organization with singular leadership and a mandate from the university chancellor to be the general manager of the entire flow of information from consumption to creation to storage to dissemination. These new entities are self-serving and proud of it!

For decades, universities have had established university presses. Also, for decades these in-house publishing units have acted mostly independent of their faculties’ traditional activities of research and reporting, and their libraries’ information management responsibilities. It has become obvious that universities have been sitting in a vast pool of learning (a knowledge base) that has been growing and maturing in their own back yard, but has been grossly miss-managed and underutilized.

It is crucial for the long term viability of universities to retain control of the knowledge they create. University presses know how to publish. Libraries are experts at acquiring and archiving information.

The world wide web changed the way scholars communicate, creating new opportunities for information management. Academia is making fundamental changes to the way the universities package and distribute scholarly communications and published results.

25 December 2009 Posted by | Uncategorized | , , , | Leave a comment


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