John Ben DeVette's Blog

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TINY URL – Now Everyone Can Make Permanent Mini-URL Addresses on the Fly (Just like Twitter)

Its amazing how long some URL addresses are. Sometimes the URL is longer than my content! Have you ever envied the way Twitter or WordPress is able to automatically generate the cute little 20 character URL addresses that conveniently squeeze into a 140 character tweet? Well, now you can DIY (do it yourself) with TINY URL. Go here and check out. You’re going to love it!

The URL is ‘durable’. You can assume it will always work.

[INTERESTING TANGENT FOR SENIOR INFORMATION INDUSTRY PROFESSIONALS] Back when I was making megabucks at EBSCO (that’s a joke), part of our standard sales presentation for EBSCOHost and A-to-Z linking tools was that our URL addresses were a durable URL or a permanent URL. We used to call them DURL or PURL. Oliver Pesch (a great guy who still works for EBSCO) was even on a standards committee at the Library of Congress to create standards for permanent links. So, frankly, I am amazed that there is now a free website that makes PURLs for the general public. Who finances these things? Click-through advertisers?

In addition to space saving and longevity, TINY URL offers a statistics tracking feature. But be warned! They only give you the chance to save the link once. To quote (I’ve pasted this from the TINYURL website):

After you click the “Tiny it!” button, A line will appear that says: “Track how many people click your tiny link here” Clicking the “here” hyperlink on the home page – at the time you make the URL will take you to a traffic stats Web page for that Tiny URL. Each Tiny URL has its own statistics page (with unique ID and code). This is where you can trace your newly made link. Please bookmark or note the URL of your stats page immediately after it is made because that is the only opportunity you will have to note it.

So, bookmark it or save it some place where you can find it later, or its gone.

Lastly, when you create the new TINY URL, you can add a few letters or a word of your choice to the future mini-URL you’re creating. Its a nice way to ID some thing before you click it open, even though its already been compressed into a permanent statistical TINY URL!!!

[SECOND INTERESTING TANGENT FOR SENIOR INFORMATION INDUSTRY PROFESSIONALS] Any one who has been paying money to have someone create permanent URLs, in theory, can now use TINY URL to do the same thing.

Could something like this eventually replace the DOI and put CrossRef out of business? Or rather enable them to focus on something harder?

Thanks to Peter Binfield, publisher of PLOS ONE, for recommending (and using) at SCIENCE ONLINE 2010.

25 February 2010 Posted by | Digital Publishing, Self Publishing, University Publishing | , , , , , , , , , | Leave a comment


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